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I remember buying my first fashion magazine back then when I was a teenager. Saving coins for a week or so from my lunch I was excited and happy holding it in my hands, about to fold the first page to get an insight who is the next IT girl, what are the fashion guru's tips on how to look more chic and how to pull off a perfect red lip. But I was disappointed. Instead of 30'ies glamour all I was seeing was scary thin ladies dressed in some trash bin-looking dresses, presented as a "next big thing". Dear fashion industry... what's wrong with you?
According to the Guardian, "Frivolous" fashion is the nation's second biggest employer, and the largest employer of all the creative industries, directly responsible for 816,000 jobs. You can see the tendencies across the world during the Graduate Fashion Weeks' presentation, where catwalks are filled with attention-catching, slightly absurd pieces which, well, let's be honest, no one would really wear. What's the meaning of this, you may ask? Read on.
Fashion Terminology
Fashion shows and collections, generally, fall in to two categories - called Haute Couture and Prêt-à-Porter (Ready to Wear). Whereas couture shows about the designer as an artist, showing off his way of thinking without any restraints, Prêt-à-Porter is about a specific line of clothes that are made for retail channel.
If you happen to stumble on Couture fashion show do not get surprised seeing something extraordinary and unwearable – we all know that artists want to express themselves creatively and those collections are meant for this exact purpose. During those collections a number of theatrical pieces are being created which could either be used for photoshoots, theater, some specific artistic performances or simply as a show off.
Contrary to this, when designers prepare Prêt-à-Porter collections, you can be sure that those pieces were created specifically to be seen "on the rack" in retail stores for a specific market niche - either higher quality stores (designer stores) or lower market (fast moving consumer goods, everyday wear).
Fashion Fades, Style Is Eternal
Are you familiar with Yves Saint Laurent's popular saying that fashion fades, but style is eternal? We probably all know that simplicity is the keynote of all true elegance, and a fashion deity Coco Chanel once said, a girl should be two things: classy and fabulous. Yet somehow today both "classy" and "fabulous" have rather become "flashy" and "ridiculous" as more and more women (and men!) give in to cheap, even uncomfortable, short-term fashion. Today’s fashion market is somewhat overcrowded, meaning that clothes on the high street can sometimes be quite ‘samey’. If you want to stand out of the crowd you don’t have to wear a pot on your head nor a 2-meter-long dazzling dress; all you need is a bright smile, confidence, and a few of high-quality, simplistic pieces that perfectly fit your body.
Remember: fashion comes and goes, but only the style stays. Stay chic!
According to the Guardian, "Frivolous" fashion is the nation's second biggest employer, and the largest employer of all the creative industries, directly responsible for 816,000 jobs. You can see the tendencies across the world during the Graduate Fashion Weeks' presentation, where catwalks are filled with attention-catching, slightly absurd pieces which, well, let's be honest, no one would really wear. What's the meaning of this, you may ask? Read on.
Fashion Terminology
Fashion shows and collections, generally, fall in to two categories - called Haute Couture and Prêt-à-Porter (Ready to Wear). Whereas couture shows about the designer as an artist, showing off his way of thinking without any restraints, Prêt-à-Porter is about a specific line of clothes that are made for retail channel.
If you happen to stumble on Couture fashion show do not get surprised seeing something extraordinary and unwearable – we all know that artists want to express themselves creatively and those collections are meant for this exact purpose. During those collections a number of theatrical pieces are being created which could either be used for photoshoots, theater, some specific artistic performances or simply as a show off.
Contrary to this, when designers prepare Prêt-à-Porter collections, you can be sure that those pieces were created specifically to be seen "on the rack" in retail stores for a specific market niche - either higher quality stores (designer stores) or lower market (fast moving consumer goods, everyday wear).
Fashion Fades, Style Is Eternal
Are you familiar with Yves Saint Laurent's popular saying that fashion fades, but style is eternal? We probably all know that simplicity is the keynote of all true elegance, and a fashion deity Coco Chanel once said, a girl should be two things: classy and fabulous. Yet somehow today both "classy" and "fabulous" have rather become "flashy" and "ridiculous" as more and more women (and men!) give in to cheap, even uncomfortable, short-term fashion. Today’s fashion market is somewhat overcrowded, meaning that clothes on the high street can sometimes be quite ‘samey’. If you want to stand out of the crowd you don’t have to wear a pot on your head nor a 2-meter-long dazzling dress; all you need is a bright smile, confidence, and a few of high-quality, simplistic pieces that perfectly fit your body.
Remember: fashion comes and goes, but only the style stays. Stay chic!